Social media marketing targets customers  by focusing on the social media outlets.  As a small business owner there are so many things that you have to do to market your company. Press releases to newspapers and media, yellow pages for your number and physical address and placing ads in magazines will help you market your business. Did you know that you can use social media marketing to target your area while in the online world? It’s a great cost effective way to utilize your target marketing in your town.  You can do simple things like set up google adwords with a specific area of the country. This is a great way to get new customers and target the ones who live and work where you live. The great thing about social media marketing is that you can reach a large portion of your customers in a short amount of time.  You can choose to go local or go global.

 

1. People in many areas of the United States like to support local businesses so they will reach out to support you! You can also target those who live globally. Your target market is up to you.

 

2. It’s cost effective and inexpensive to target your local readers/customers or reach a broader market if you choose. 

 

3. You can target keywords specific to you and your location all through your social media channels. 

 

There’s a lot of businesses out there set up many years ago that are not utilizing  social media marketing.  Make sure you are utilizing it so that you can get the most bang for your advertising dollars. When running a small business it’s hard to decide where your advertising dollars should go. You have to make sure you are doing this one. It’s so simple and yet so important. I don’t even keep a yellow pages any more. It’s my humble opinion that if I want to look up a local company I will google it and find out all the information I need to know. The good and the bad will be included in the google search. Make sure your company stands out in the online world.